ProEdge is a professional media management package offered to elite athletes looking to establish their profile as a powerful long-term brand.
The peak-earning career for a professional athlete can be short, but with ProEdge an athlete’s brand power and longevity can be significantly magnified.
The product’s core feature is in telling an athlete’s story. ProEdge: Campaign allows media and fans to follow an athlete’s career, by producing professional media releases directly after significant events in their career.
The benefits for an athlete include:
“For 2010 I chose ProEdge:Campaign to help me with my image and press media for my Downhill World Cup mountain bike race season. It was easy for me to talk to the guys so they could get my story out there. It was one less thing I had to worry about when I was busy away racing. Not to mention the value it added to my racing brand.”
– Cam Cole, World Cup Downhill racer